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HEAVY
Phase 03Deploy · Field operations · NYC

Move people.Move products.Move campaigns.

Deployment is physical. Crews, cases, frames and stock have to arrive in the right place, in working order, early enough to be set up before the first customer walks past.

  • Transport
  • Load-in
  • Site setup
  • Signage
  • Breakdown
A crew unloading road cases, folded tables and rolled banners from a plain cargo van onto a New York sidewalk at dawn
Load-in · Manhattan · first light

A day
on the
ground.

The selling window is a few hours. The logistics window is the whole day around it.

  1. 05:50

    Depot

    Load list checked against the truck. Cases, frames, print and stock are staged in the order they come off.

  2. 06:40

    Load-in

    Everything moves by hand from curb to site. Access routes, elevators and loading windows were confirmed during planning.

  3. 08:15

    Setup

    Layout built around foot traffic: sightlines, approach angles and room for a conversation to happen.

  4. 09:30

    Go live

    Crew in position, materials stocked, lead on the floor. The sales day starts on time because the logistics day started earlier.

  5. 19:00

    Breakdown

    Site returned to how we found it. Stock reconciled, gear back on the truck, notes written before anyone leaves.

Two crew members carrying a folded display frame and wheeling road cases across a marked plaza surface at sunrise
Move-in across site
Blank printed materials weighted by a steel plate on wet pavement beside painted ground markings
Materials on site

Next on the route · Phase 04

Execute

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