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HEAVY
Phase 01Plan · Field operations · NYC

Before anythingmoves, it's mapped.

Sales campaigns have a lot of moving parts. Planning is where we decide what those parts are, who carries them, where they go and when. Nothing about the field is improvised on day one.

  • Territory mapping
  • Staffing models
  • Load lists
  • Scheduling
  • Site access

The moving pieces

  1. 01.1

    Territory mapping

    We break a market into workable ground: which blocks, plazas, retail frontages and venues can realistically produce conversations, at which hours, on which days.

  2. 01.2

    Staffing model

    Headcount per site, per shift, per day — with leads, coverage for absences and a clear chain of command before anything is booked.

  3. 01.3

    Materials & load list

    Every physical piece is listed before it is needed: tables, signage, print, storage, transport cases and the truck or van space they occupy.

  4. 01.4

    Permissions & site rules

    Property access, venue requirements and site restrictions are confirmed in advance so a crew never arrives somewhere it cannot work.

  5. 01.5

    Daily schedule

    Load-in, setup, engagement windows, breaks, breakdown, reporting. A plan is a timetable people can actually follow, not a deck.

Hands holding a clipboard with a printed unbranded schedule grid and a two-way radio at a street-level campaign setup
The schedule is the product of planning

A plan is only
as good as the
day it survives.

We plan for the version of the day that goes wrong: weather, a site that changes its mind, a crew member who calls out, traffic that eats an hour of load-in. Contingencies are written into the schedule, not invented on the sidewalk.

Next on the route · Phase 02

Coordinate